

AVT advisory helps food & beverage businesses grow internationally
We pave the way for your international expansion
Why I started
AVT advisory
AVT Advisory was founded in 2017 when I left Denmark and an executive leadership position in the corporate world to move to Perth, Australia. After much networking in my new home country, I started as international business advisor, and ever since, I have enjoyed making a difference to food and beverage businesses that are looking to grow internationally.
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Annemette V. Thomsen, Founder


What I do
AVT Advisory helps food & beverage companies build a profitable international business that matches the ambitions and risk profile of business owners. I find it rewarding to identify attractive gaps in the market and assist quality brands realize their potential.
Through a combination of deep market understanding and pinpointing the client's competitive edge, I help build a sustainable niche position with a strong point of differentiation.
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At the core of what I do is a strong drive for creating results by developing a focused strategy with clear priorities and turning it into execution excellence while managing risks responsibly.
As an advisor, I work as an interim Sales Director, helping businesses scale rapidly or bridge critical leadership gaps. I also support companies through clearly defined long-term engagements as well as short, high-impact “in-and-out” projects.
In long-term projects, I typically help shape the strategic direction of the business and remain closely involved in the execution phase to ensure the strategy is translated into measurable results.
Shorter engagements range from facilitating strategy workshops to define strategic priorities, to delivering targeted projects such as market analyses, go-to-market strategies, and other well-scoped commercial initiatives.
In addition, I offer one-to-one sparring sessions with management teams and deliver tailored training sessions for export and sales teams, focused on strengthening capabilities and accelerating performance.
Long Term Projects / Interim
Part of client's organisation for minimum 6 months
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Set strategic direction
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Onboarding of organisation
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Detail execution plan
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Organisational development
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Commercial Excellence
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Performance management & KPI's
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Go-to-market plans
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Monitor results & follow up
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Interim Sales Director
In & Out Projects
Clearly defined projects with fixed time line and output
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Strategy workshops & sparring
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Determine Must Win Battles
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Outline execution plan
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Strategic projects
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Go-to-market plans
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Market research
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Market, channel and customer deep dive

Quotes from recent interim clients
"For almost two years, MATR Foods has had the pleasure of Annemette’s help to structure and build leads on our international sales strategy laying the base for our German expansion. She is structured, effective, professional, super dedicated and pleasure to work with."
- Randi Wahlsten, CEO, MATR Foods
"Annemette was associated with LoveMade as a strategic advisor for two years.
She was a trusted and valued sparring partner in our overall business development.
With her strong strategic mindset and experience within the FMCG industry, she contributed across areas such as sales data analysis, organisational development, and commercial strategy.
I can recommend Annemette to any organisation seeking a thoughtful and structured advisor with a results-oriented approach."
— Silvia Wulff, CEO & Founder, LoveMade
"Annemette has been an exceptional strategic advisor and interim sales director during our international scale-up journey. With a sharp strategic mindset and a hands-on approach, she brought clarity and structure to our growth efforts — from market prioritization and organizational development to recruiting a high-performing sales team and implementing performance management tools. Her contributions have been instrumental in helping us transition from start-up to scale-up, ultimately tripling our business in just two years."
- Christian Christensen, CEO & Founder, Dryk
Quotes from project clients
"Annemette has proven to have a very strong strategic toolbox."
"Our organisation has benefitted from Annemette’s warm person, great strategic overview and analytical skills".
"Annemette's strategic mindset, hands-on experience, and personable manner, proved to be a valuable combination that our clients benefited from."
"She is an accomplished presenter who understands how to effectively communicate with her target audience."
"Annemette’s extensive knowledge of how to create a successful international business has been of great value to our clients."
"Above all, Annemette was always professional, took time to understand our needs and desired outcomes, and delivered above expectations."
"Annemette has made it easy for our clients to transfer her knowledge and experience to immediate and concrete business opportunities."
"She is a very good sparring partner for me and the team, and she has my recommendations as a strong partner to build sales with."
"She has deep knowledge about markets and sales mechanisms, making it clear what´s important and what’s not important."
